„𝗦𝗜𝗠𝗣𝗟𝗘”: marketing tactical campaign

𝗢𝘂𝘁𝗱𝗼𝗼𝗿 𝗧𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 with strong focus on tactical street advertising campaign designed to engage medium business owners by addressing their needs for stability and insurance. It effectively combines outdoor advertising, strong brand messaging, and strategic targeting to enhance brand awareness and drive customer action.

Here’s a breakdown of its characteristics and objectives that we’ve create:

𝗧𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 – we designed a campaign to target medium business owners. It delivers clear, concise, and visually engaging messages that directly address their needs.

𝗢𝘂𝘁-𝗼𝗳-𝗛𝗼𝗺𝗲 (𝗢𝗢𝗛) 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 – we used strategic high-visibility locations to maximise exposure by leverages bus stop shelters as advertising spaces to reach business owners commuting or traveling.

𝗖𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 – the visuals and copy are aligned with a consistent theme of security, stability, and financial protection. Strong branding, ensuring that the brand (“SIMPLE”) stays top of mind.

𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 - the images, such as balancing rocks, a chess piece under an umbrella, and a coin jar with an alarm clock, symbolize stability, protection, and preparedness—which resonate with business owners.

𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 (𝗖𝗧𝗔) & 𝗗𝗶𝗿𝗲𝗰𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: website links and contact details, encouraging immediate engagement from the audience.